Estee Lauder goes European. The company opens first European store in Milan. Estee Lauder is BIG in the United States and will now provide their footprint in Milan. The store will offer products showings and offer in-store events to engage customers in the brand. Brand awareness is becoming the key focal point for retail. Many retailers are trending up for e-commerce and scale back stock in stores. We look to see more from Estee Lauder grow plans as time goes forward.
Photo Courtesy: Estee Lauder